Tariffs are in the spotlight—and flooring dealers are paying attention.
With uncertainty building around imported materials (especially LVP), we ran a pulse survey during the week of April 14 to understand how flooring business owners are preparing, what steps they’ve already taken, and where they see potential impacts on pricing, supply, and planning.
Here’s what we learned.
Awareness Is High
Nearly two-thirds (63%) of respondents say they’re very familiar with the recent tariff announcements and the potential business impact.
That level of awareness is a strong sign that dealers are keeping tabs on the issue and are ready to adapt if needed.
Most Expect a Moderate Impact
58% of flooring businesses expect a moderate impact on their operations or costs over the next 6–12 months.
While few anticipate extreme disruption, most agree the ripple effects could show up in areas like:
- Flooring material pricing
- Shipping and freight
- Labor availability
- Inventory and warehousing
LVP Remains the Category to Watch
Luxury Vinyl Plank (LVP) was identified by 43% of respondents as the product most likely to be affected. Given its popularity and import profile, this aligns.
If your business heavily relies on LVP, you may want to revisit pricing models or consult with your suppliers on contingency planning.
Dealers Are Already Taking Action
46% of businesses say they’ve already taken steps to prepare. Another 21% are planning to.
The most common moves?
- Communicating proactively with customers and stakeholders (55%)
- Adjusting budget forecasts or pricing (50%)
- Sourcing from alternative or domestic suppliers (50%)
Early Communication Is Key
57% of flooring businesses have started communicating tariff-related changes, like potential price adjustments or timeline shifts, to their teams, customers, and suppliers. Another 20% plan to do so soon.
If there’s one clear takeaway: Don’t leave people guessing.
Some Price Increases Are Expected
71% of respondents expect to adjust material pricing due to tariffs. Among them, just over a third expect 11% or more increases. Here’s how the pricing expectations broke down:
Most dealers are aiming for moderate adjustments in line with projected cost increases.
What to Do Next
If you’re a flooring dealer, the message is simple: Stay informed. Communicate early. Keep your planning flexible.
Even if the impact is mild, the best-run businesses are the ones who stay ahead of the curve—not the ones who scramble to catch up.
Want the full report? We’ve compiled all charts and insights here.
Download the full Flooring Industry Tariff Survey Results